Sensa Design
branding & UX/UI, 2024
Sensa Design is a company dedicated to empowering designers to create enriching, educational, and captivating design experiences, with a strong focus on inclusivity for the sensory sensitivity community. The platform offers comprehensive resources, including summaries of sensory sensitivity content, design guidelines, and real-world examples of multi-sensory design. Sensa Design also provides a collaborative space where designers can contribute and access valuable tools, fostering continuous growth and active engagement within the design community.
Design Intention: Immersive & Inclusive Experiences
The platform’s core intention is to provide an immersive, user-centric experience that prioritizes accessibility, empathy, and innovation. By fostering collaboration and continuous learning, Sensa Design seeks to redefine traditional design boundaries, creating products that leave a lasting, meaningful impact on users and contribute positively to society.
Target Persona: The Empathetic Innovator
A multi-sensory-focused designer embodies the platform's values. Open-minded, empathetic, and dedicated to inclusivity, the designer prioritizes the needs of individuals with sensory sensitivities. Continuously integrating feedback, collaboration, and a user-first mindset, the designer strives to innovate and ensure every design resonates deeply with its audience.
Brand Strategy: Resilient & Inclusive Leadership
At the heart of Sensa Design's brand is a focus on adaptability, creativity, and resilience. With a culture grounded in sensory inclusion and the pursuit of pushing design boundaries, the platform nurtures a thriving community within the evolving field of communication design. Guided by the values of collaboration, innovation, and integrity, Sensa Design delivers products that both engage and inspire its audience.
Visual Identity: Emotion-Driven Aesthetics
Sensa Design's visual identity reflects a strategic approach to color psychology, using hues that evoke specific emotional responses:
Red for inspiring action
Orange for stimulating engagement
Purple & Blue for conveying intellect and resourcefulness
Green for a calming, tranquil experience
The platform uses organic shapes, rounded edges, and the modern sans-serif typeface Avenir Next, creating a versatile and emotionally resonant visual identity. Inspiration is drawn from the tactile installation "A Touch of Sensitivity," seamlessly blending functionality and aesthetics.
Core Design Elements: Collaborative, Inclusive, and Multi-Sensory Design
Collaborative Design: The platform promotes active partnerships between designers and end-users to create relevant, user-centric solutions. This approach fosters empathy, encourages understanding, and minimizes costly revisions, while also sparking creativity through diverse perspectives, leading to innovative outcomes.
Inclusive Design: The platform prioritizes designs that cater to diverse user needs, ensuring equitable access and richer user experiences. Drawing inspiration from successful models like Airbnb’s inclusive approach, the platform emphasizes thoughtful representation and accessibility through specialized tools.
Multi-Sensory Design: By engaging multiple senses, the platform enables designers to create immersive experiences that build deeper emotional connections and enhance user engagement. This design approach communicates ideas more effectively and evokes specific emotions, leading to broader impacts and increased user loyalty.
Educational Platform & Continuous Evolution
The platform is a dynamic space catering to designers at all levels, especially those interested in multi-sensory design. It offers continuously updated resources, fostering engaging discussions and contributions that inspire creativity and promote innovative thinking. Plans for future expansion include workshops and collaborative learning opportunities, nurturing a growing design community.
Key Features Include:
Sensory Sensitivity Context: Provides guidelines and tools for designing with sensory sensitivities in mind, ensuring accessibility and user comfort.
Design Guidelines: Clearly defined standards to apply collaborative and inclusive design principles, helping designers create user-first solutions.
Tool Resources: Offers access to design tools that enhance user-centric expertise and streamline the design process.
Informative Articles: A dedicated section featuring expert contributions on multi-sensory design, sharing insights and best practices.
The platform’s dedication to fostering a community of designers focused on collaborative, inclusive, and sensory-driven design. Through continuous evolution and educational support, the platform empowers designers to push boundaries and create meaningful, innovative impacts in their work.
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