Easense

branding, Motion graphics, packaging, & UX/UI design, 2023

Easense is a company dedicated to supporting individuals experiencing everyday sensory sensitivities. Through its innovative app, Easense offers a sense of comfort and tranquility in a fast-paced, ever-changing world. The platform serves as a communication hub for the sensory sensitivity community, fostering connection, understanding, and empathy among users who share similar sensory challenges. By creating a supportive space for individuals to engage, share experiences, and access resources, Easense helps its users navigate sensory sensitivities with greater ease and confidence.

Design Intention: Comfort-Centric & Community-Driven Experiences
Easense’s platform is dedicated to creating comfort-centered, user-driven experiences for individuals with sensory sensitivities. By offering personalized sensory products and a community-focused app, Easense fosters empathy and understanding, helping users navigate sensory challenges in a world of constant change. The platform’s goal is to provide a safe space where users feel supported, connected, and empowered to manage their sensory needs.

User Persona: The Empathy-Seeking Individual
A young adult experiencing sensory sensitivities values understanding and empathy from peers. They seek products and platforms that provide personalized solutions, comfort, and connection. This individual is eager to engage with a community that shares similar experiences and offers a safe space for open communication. Through sensory activities and supportive networks, they find a sense of belonging and relief from the challenges of daily sensory overload.

Brand Personality: Playful, Trustworthy, & Inclusive
Easense’s brand is a blend of playfulness and dependability, offering modern, clean, and inclusive solutions for individuals with sensory sensitivities. The brand fosters a supportive, welcoming atmosphere, grounded in ethical production and sustainability. With a focus on delivering consistent, calming products, Easense is a dependable resource that invites users into a comfortable, safe space where they can manage their sensory needs with ease.

Visual Identity: Soothing, Inviting, & Purpose-Driven
Easense’s visual identity is designed to evoke calm and security, drawing from color psychology to create a tranquil atmosphere. The primary palette includes soothing purples and cool blues to instill a sense of safety and warmth. The app and packaging feature neutral tones, ensuring a streamlined user experience focused on ease of navigation and interaction.

The brand’s minimalist logomark, designed with clarity and purpose in mind, reflects Easense’s commitment to offering effective, user-friendly solutions for those with sensory sensitivities. The clean, modern design approach, coupled with organic shapes and a careful balance of serif and sans-serif typography, ensures the brand’s visual elements create an emotionally resonant and cohesive experience.

Sensory Product Offering: Personalized & Accessible
Easense offers a monthly sensory box, thoughtfully curated to engage and soothe its users. Each box contains a selection of sensory products and textile samples that can be customized to individual preferences, such as color, texture, and sound. The box design features three sections for easy access and storage, ensuring the user experience is as convenient as it is comforting. This personalized sensory product delivery is a testament to Easense’s commitment to meeting the unique needs of individuals with sensory sensitivities.

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Raising Awareness of Sensory Experiences: Contrasting Visual Narratives
This project was created to raise awareness of sensory sensitivities, a heightened awareness of one's surroundings that can affect sight, sound, taste, smell, and touch. Although commonly linked with autism spectrum disorder, sensory sensitivities also affect individuals outside the spectrum, leading to feelings of anxiety, nervousness, overwhelm, and discomfort. In alignment with the mission of Easense, this video serves as a promotional tool to spread understanding of these experiences. To convey the emotional range of sensory responses, I employed two contrasting visual styles: soothing water imagery to evoke calmness and glitch effects to represent the anxiousness and restlessness often triggered by sensory overload. The juxtaposition of these styles provides a visual narrative that illustrates both atypical and sensory-sensitive responses, bringing attention to the diverse challenges faced by those with sensory sensitivities.

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